RAGT Plateau Central
Specific usage rules for RAGT Plateau Central and its consumer retail brand RAGT Jardin & Maison.
The rules documented below concern the consumer retail brand of the RAGT Plateau Central store division.
Logo
The RAGT corporate logotype is used in its colour version on white or GR01 backgrounds, and in white monochrome on coloured backgrounds.
Colours
Group primary colours
Business unit colour — RAGT Plateau Central
The green of RAGT Plateau Central stands for balance, nature, ecology and spring. Green has a strong emotional link with safety.
Typography
Aptos, ou Arial en substitution, est la typographie principale de RAGT Plateau Central : elle porte le print et les supports bureautiques. Oswald et Google Sans Flex n'interviennent que sur les rares supports digitaux de la filiale.
Official typefaces
Examples
Documents & office work
Order forms, catalogues, product sheets: Aptos ensures consistent reading across all printed and office materials of RAGT Plateau Central.
The quick brown fox jumps over the lazy dog. — 0123456789
RAGT Plateau Central
Closest to the soil
Advice, distribution, proximity
As a distributor and adviser to farmers of the Massif Central, RAGT Plateau Central supports farms day to day. The Oswald / Google Sans Flex pairing gives the few digital materials a clear hierarchy: assertive headings, legible body text.
The quick brown fox jumps over the lazy dog. — 0123456789
Marketing typography — RAGT Jardin & Maison
Reserved for the Communication / Marketing teams. Lobster for headings, DejaVu Sans for body text.
Point-of-sale
DIN Pro for point-of-sale advertising. A commercial typeface — not embedded in this document, so the rendering is approximate.
The Worlds
The RAGT Jardin & Maison world pictograms structure the offer and guide visitors around the store.
RAGT Jardin & Maison in situ
Two examples of the guidelines applied in store: promotional materials and the world signage on the shopfront.
