Brand platform
RAGT World
01 · Our mission
Our mission
A partner to farming, creating innovative solutions to meet tomorrow’s challenges.
One essential mission, three complementary areas of expertise. To support farmers the world over.
RAGT Plateau Central
RAGT Semences
02 · Our DNA
A DNA shaped by our history
1919 · Rodez, Aveyron
RAGT was born in the south of France, in Rodez in the Aveyron département. At the time it was a cooperative founded on the initiative of Maurice Anglade
to support farming once the First World War had ended. The company name refers to the Group’s historical heartland.
The RAGT acronym
RAGT
Hover over each letter to discover its origin
Rouergue
The Group’s historical territory, rooted in the Aveyron lands of southern France.
Auvergne
No, it is not Aveyron.Auvergne, one of the founding territories, which brought together the first farming cooperatives of the Massif Central.
Gévaudan
Gévaudan, the historical region of Lozère and Haute-Loire, the second pillar of the founding alliance.
Tarnais
The Tarn area completes the farming quadrilateral behind Groupe RAGT — a union forged in the fields.
1936 1954
Diversification
Over the years RAGT diversified… animal nutrition in 1936, the beginnings of plant breeding in 1954, and with it the birth of RAGT’s seed business. That milestone opened up growth opportunities, first in Europe, with new markets and subsidiaries established abroad.
2000 2008
Structured as a Group
In 2000, RAGT structured itself as a Group around a holding company, RAGT SA, with the subsidiaries RAGT Plateau Central and RAGT Semences, followed by RAGT Énergie in 2008.
2010 2020
Global expansion
From 2010 onwards, RAGT accelerated its international development. By 2020, the Group had spread across the world:
- Pacific Seed-Force New Zealand, Seed-Force Australia
- South America Tobin SRL in Argentina
- Europe Syngenta, England
- France Bosc et Izarn, Tarn; Sanders, Occitanie
2025
A new milestone
2025 marks a major milestone with the integration of Groupe Deleplanque.400 employees join RAGT, close to a quarter of the Group’s workforce at the time.
As you will have gathered, in more than 100 years of existence RAGT has never stopped evolving in pursuit of its original mission: supporting farming through its challenges.
03 · Tone of voice
Tone of voice
The RAGT tone of voice reflects the identity of a company.
At RAGT it must define the Group as a long-standing agricultural player, expert and deeply committed to its regions. It rests on a reliable, precise and concrete voice that values field experience, useful innovation and closeness to farmers. This tone is at once professional, accessible and embodied, carried by the diversity of the women and men who make up Groupe RAGT and its business units: RAGT Semences, RAGT Plateau Central and RAGT Énergie.
The brand expresses itself through clear, factual and structured writing that puts forward the Group’s evidence, results, know-how and commitments. It conveys one vision: supporting agricultural sectors over the long term by providing high-performing, innovative and responsible solutions.
Usage recommendations
Writing on behalf of the Group
To harmonise the content produced across all business units and guarantee a consistent expression of the brand tone, the following principles must be applied in every medium (presentations, reports, internal publications, editorial content and so on).
Proper nouns and acronyms
- Readable proper nouns take an initial capital: Terrya, Promash, Seed Force, Bayer, Sanders, Codir.
- Acronyms are written entirely in capitals, without spaces: RAGT, RGPD, UES.
RAGT’s own conventions
- The word Group is reserved for the RAGT entity. We speak of the Groupe RAGT.
- The word Business unit takes a capital when it designates the Group’s business units: Semences business unit, PC business unit.
Use of capitals
An initial capital is used for:
- commercial brands (Nestlé, Nos blés d’ici, Planet)
- the first word in the names of legal entities (Chamber of agriculture, Supervisory board, Executive board, Management committee)
- titles and roles (Chairman, Chief executive officer, Chief financial officer)
In every other case, lower case is used:
the selected species, cereals, soya, the logistics platform, the supply chain, the budget, revenue, gross operating surplus.
Figures
- Use a hyphen for financial years: 2020‑2021.
- Keep to one decimal place wherever possible: €63.1M, 27.7%.
Currency symbols
- k
- for thousand
- M
- for million
- €
- for euros
Units of measurement
Abbreviations are written in lower case:
- tonnes
- →
- t
- kilometres
- →
- km
- hour
- →
- h