RAGT Semences
These specific usage rules adapt the Groupe RAGT guidelines for the Semences business unit: logo, Sower icon, colours by species, typefaces and identity elements specific to the commercial brand.
They apply to all marketing and sales materials: catalogues, technical sheets, presentations, packaging, videos and merchandise.
Explore the interactive version
Logo
Usage
The RAGT Semences logo comes in two versions. Favour the vertical version on all documents; use the horizontal one only when the layout of the material requires it.
The logo may be used in blue, yellow or white depending on the background colour. It must always stay monochrome. Keep the clear space to guarantee legibility.
Download the logo
Choose the tagline, the format, then the colour version: you can then download or copy the logo.
Prohibited uses
Cases never to be reproduced.
Distorting the logo or changing the proportion of its elements.
Changing the colours of the logo.
Adding an outline to the logo.
Changing the shape-to-type ratio.
Using the logo without the pictogram.
Placing the logo on a background that harms its legibility.
The Sower
Used large (on a slide or a page), the Sower icon may be cropped in one way only: cut on the left-hand side, from the shoulder down to the right-hand part of the left foot.
Sur une photo, l'icône doit représenter au minimum 1/8 de l'image (12–13 %) pour rester visible et impactante.
Colours
Primary colours
Yellow and blue are the dominant colours of RAGT Semences. Shades are permitted where necessary.
Colours by species
Each species has its colour, to be made dominant on the catalogue, technical sheet or brochure that refers to it. Click a swatch to copy its code.
Typography
The RAGT Semences identity rests on the predominant use of Bebas Neue across all brand communications. It is reserved for headings and for highlighting short words or phrases. Bebas Neue must never be used in bold, which would harm its legibility.
Amaranth may be used sparingly in headings or to emphasise certain words. To guarantee sufficient contrast with the other typefaces, it must always be used in italics. Amaranth must not be used in bold, nor for digital purposes.
Aptos is the typeface dedicated to body text and everyday content. It also acts as a fallback when Bebas Neue or Amaranth are not technically available (typefaces not installed on a workstation or in certain applications).
For digital materials, the Oswald / Google Sans Flex pairing takes over: Oswald for headings, Google Sans Flex for body text and interfaces.
Examples
Precision seed
Growing tomorrow
Catalogues, variety sheets and presentations: Bebas Neue sets the headings, Amaranth emphasises sparingly and Aptos ensures legible body text across all printed and office materials.
The quick brown fox jumps over the lazy dog. — 0123456789
Brand platform
Growing tomorrow
Sow, harvest, pass on
Since 1919, RAGT has been selecting seed varieties suited to their territories and guiding farmers towards sustainable agriculture. The Oswald / Google Sans Flex pairing gives digital materials a clear hierarchy: assertive headings, legible body text.
The quick brown fox jumps over the lazy dog. — 0123456789
Pictograms
One pictogram per species. Use only yellow, blue, white and the species colour (with its shades): never another species’ colour, never a colour outside the guidelines, and never distort the proportions.
- Pictogram in the species colour (see the colour codes by species)
- Yellow pictogram on a blue background
- Blue pictogram on a yellow background
- White pictogram on a brand-coloured background
- The species colour filtered (lightened by 20%) or darker
- Using another species’ colour
- Applying colours outside the brand guidelines
- The same colour for pictogram and background (illegible)
- White pictogram on a yellow background
- Changing the proportions of the pictogram
Identity elements
The “Growth Frame”
A frame in the brand colours, used to highlight elements within photos and layouts, or important text. Variants: partial frame, wide (with or without a divider), narrow (variety names, video speakers).
The Growth Frame comes into its own in print and presentations; in digital, where formats are fluid, the other brand markers are preferred.
The “Growth Frame” — variations
Photography
Realistic imagery, in close-up, from above or from below. People facing the camera (at an angle) or seen from behind. A dominance of natural, fresh and saturated colours, backlighting and warm light; favour a blue sky and employees in blue shirts to match the guidelines.
Variety visual system
The RAGT icon is the creative base. Define a characteristic of the variety to illustrate (for example, high potential = rocket), then place the crop photo or the pictogram at the centre of the frame. The frame always keeps the same size so a range stays consistent. Three to six brand colours may be used.
On a technical sheet or a website, place the RGT logo before the variety name. For an editable PPT sent to distributors, use Aptos so the layout is preserved.
Materials & applications
Les couleurs primaires et la couleur de l'espèce structurent tous les supports. N'utilisez pas de couleur secondaire autre que celle de l'espèce présentée.
Business cards & memos
Blue or yellow cards depending on your country’s guidance. Front: vertical logo, optional QR code to the virtual card. Back: contact details of the employee and the company. On information memos, respect the top and bottom banners; headings in Bebas Neue, body in Aptos.