RAGT Group
Best practices
Accessibility, sustainable design, sharing information: best practices to use and pass on every day.
01 · Best practices
Accessibility
What does accessibility mean in communication?
Whether printed or digital, accessible communication is designed to give audiences with visual, cognitive or hearing impairments access to the same level of information.
For digital accessibility, the French RGAA framework checks a site and its content against the international digital accessibility standards known as WCAG.
Directive (EU) 2019/882 of 17 April 2019 came into force on 28 June 2025, accelerating accessibility work across companies.
In practice
There are accessibility principles we can apply to our own communications. Here are a few of them, according to what you produce.
In print
Posters · Flyers · Brochures A simple sans-serif typeface What it improves Reading flows better and letters are easier to tell apart. Who it helps People with mild low vision, people with dyslexia, older readers.
A large enough type size What it improves The text is readable without effort, even from a distance. Who it helps People with low vision, older readers, reading in difficult conditions.
Strong contrast between text and background What it improves The text stands out clearly, even in bright light. Who it helps People with low vision, older readers, reading outdoors.
Never convey information through colour alone What it improves The information stays understandable even when colours are not perceived. Who it helps People with colour blindness or low vision, black-and-white printing.
Structured text (headings, lists, short paragraphs) What it improves Important information is found quickly. Who it helps People with cognitive impairments, readers in a hurry, audiences less at ease with reading.
Digital documents & PDFs
Presentations · PDF documents Use heading and list styles What it improves Navigation through the document is logical and fast. Who it helps Blind and partially sighted people, people with cognitive impairments.
Always caption videos What it improves Full access to video content without sound. Who it helps Deaf and hard-of-hearing people, noisy or silent environments, non-native speakers.
Avoid text inside images or untreated scans What it improves The text can be read, enlarged, translated or spoken. Who it helps People with low vision, screen reader users, anyone who needs to enlarge text.
Suitable contrast and type size What it improves Readable on every screen, mobile included. Who it helps People with low vision, older readers, users on the move.
Websites & applications
Sites · Applications · Platforms Alternative text for images What it improves Images become understandable through a screen reader. Who it helps Blind and severely partially sighted people, slow connections.
Keyboard navigation What it improves The site can be used without a mouse. Who it helps People with motor impairments, users of voice control or alternative devices.
Accessible forms (labels, clear errors) What it improves Immediate understanding of what to fill in and of any errors. Who it helps Blind and partially sighted people, people with cognitive impairments, all users.
02 · Best practices
Sustainable design
Sustainable design means reducing the environmental impact of our communications — printed, digital or web — without weakening the message. It aims to limit:
- resource consumption (paper, ink, energy)
- file sizes
- bandwidth used
- CO₂ emissions from hosting and digital use
In practice these are simple gestures, often invisible to the reader, yet they sharply reduce the environmental footprint of our materials.
In practice
Just as with accessibility, everyone can act to preserve our resources.
In print
Posters · Flyers · Brochures Limit the amount of ink What it improves Cleaner printing, better recyclability, lower carbon impact.
Favour restrained, low-saturation colours What it improves Less ink used, longer-lasting print.
Use recycled or certified papers What it improves Less deforestation, lower water and energy consumption.
Optimise formats (A4 → A5, double-sided) What it improves Less paper used and lower costs.
Avoid solid blocks and full-bleed backgrounds What it improves Lighter printing, easier recycling.
Digital documents & PDFs
Presentations · PDF documents Compress images without noticeable loss What it improves Lighter files, less energy used when downloading.
Limit the number of fonts and graphic elements What it improves Files load faster and use fewer resources.
Avoid embedded high-definition video or images What it improves Less bandwidth and lower energy consumption.
Use lightweight formats (SVG, WebP, optimised PDF) What it improves Lower overall file size, faster loading.
Structure the document to avoid needless reloading What it improves Smooth navigation, fewer resources consumed.
Websites & applications
Sites · Applications · Platforms Reduce page weight What it improves Less energy used by servers and devices.
Optimise images (modern formats, right dimensions) What it improves Faster loading, less bandwidth.
Limit unnecessary scripts and animations What it improves Better performance, less processor work.
Cache static content What it improves Fewer server requests, smoother browsing.
Design short, simple journeys What it improves Fewer pages loaded, fewer resources consumed.
Test your pages, with the ÉcoIndex score for example What it improves An objective measure of a page’s environmental impact (weight, requests, structure) and a way to identify the priority optimisations.
And for your purchasing
Goodies · Point of sale · Furniture · Software Favour goods (goodies, promotional items, point-of-sale material, furniture) made in France or the European Union What it improves A smaller carbon footprint and support for a more sustainable local economy.
Favour services and software developed in France or the European Union What it improves Better data protection and stronger digital sovereignty.
03 · Best practices
Sharing information
Information sharing within the RAGT Group must be controlled, consistent and reliable. It contributes directly to the image of our company, the quality of our activities and the coherence of our actions.
To guarantee this we rely on the principles of the ISO 9001 standard, which ensures that the information shared is accurate, up to date, controlled and available to the right people. Internal materials are available to support you: for each type of document they set out the mandatory statements, the expected formats and the distribution rules.
Key principles for sharing information
Share reliable, verified information
What it improves Internal consistency, fewer errors, trust in the messages shared. This means- Checking data, figures, proper nouns and acronyms
- Relying on approved internal sources
- Following the Group’s typographic rules
Use the right channels
What it improves The information reaches the right people at the right time. This means- Choosing the right channel (intranet, email, Teams, business tools…)
- Avoiding duplicates or uncontrolled distribution
- Following the internal approval routes
Ensure traceability and updates
What it improves Document control, ISO 9001 compliance, quick identification of current versions. This means- Dating documents
- Identifying versions
- Archiving obsolete versions
- Naming the issuing department
Follow internal confidentiality rules
What it improves Protection of sensitive data, regulatory compliance, control of internal communication. This means- Distinguishing public, internal and confidential information
- Complying with the GDPR
- Using the mandatory statements provided in the internal materials
Harmonise messages to strengthen Group coherence
What it improves Unity between the business units, clearer messages, credibility of the Group. This means- Using the RAGT brand tone
- Applying the Group typographic rules
- Aligning messages across Semences, PC and Énergie
Management notes & service notes
Management notes and service notes are official documents that structure internal communication. They carry approved, framed information intended for precise audiences.
Define the distribution scope clearly
What it improves The information reaches only the people concerned. Examples- HR teams
- Managers
- Sites
- Business units
- Geographic areas
Identify the recipients explicitly
What it improves Immediate understanding of who is concerned and at what level. Examples- All employees
- Managers
- Industrial sites
- Semences and PC business units
State the confidentiality level
What it improves Protection of sensitive information and GDPR compliance. Examples- Internal
- Confidential
- Public
Structure the note so it reads clearly
What it improves Fast understanding, key points easy to spot. Include- Subject
- Context
- Decisions
- Expected actions
- Contacts
Have it approved at the right level
What it improves Reliable content, consistent with the Group’s direction. Examples- Executive management
- HR management
- Business unit management
Use the internal templates provided by the Group
What it improves Consistency, compliance, mandatory statements respected. The templates already include- Legal statements
- Approval areas
- Distribution levels
- Typographic rules